By Ken Gasque
“Our Story” as presented on their web site—“The story of Parkway Brewing Company is a love story, a story that embodies the American Dream, a story of do-it-yourself determination, a story that continues on an exciting journey- much like the scenic highway for which Parkway Brewing is named. Two couples with a dream: a Master Brewer with a scientist’s brain and an artist’s palate, a visionary instigator with a dogged determination and their two creative and clever wives saw craft beer culture exploding across the nation and wanted to bring it home to the mountains of SW Virginia.
“Since opening in 2013 on Kessler Mill Road in tiny Salem, Virginia, Parkway Brewing Company has not only created some of the state’s tastiest brews, but they have created a place that has brought together a community of like-minded, free-spirited beer lovers with a penchant for the great outdoors.
“Their original and distinctive branding has cemented their place on the map amidst a sea of new breweries.”
What does Parkway Brewing Company like about Blanco Labels? “What I like most about Blanco Labels are their pressure sensitive labels, and their dependability, and how easy they are to apply, and faster, and cleaner than wet labels, and their quality, better quality and cost less. That is what I like best about Blanco Labels.” Mike Pensinger, Brewmaster.
About Ken Gasque
Ken Gasque is a brand developer, marketing planner and designer. Ken works with small companies and Fortune 500 companies who recognize the need to differentiate their products and services to stand out in a cluttered market. Ken is a highly visual, outside-the-box-thinker on advertising, branding and marketing—his work reflects his belief that “We buy with our eyes.” Ken writes and lectures on his experiences developing brands (good and bad). www.gasque.com