Choosing Weatherproof Labels that Last

Some businesses have a need for labels that will last through rain, shine, sleet, and snow. If you are in a business such as landscaping supply; garden center sales; masonry products; lab product supply; an entrepreneur providing personal care products like shampoo and body wash; or a small company bottling food products such as sauces, beverages, and coffee, you know how standard labels cannot stand up to the challenge. Weatherproof labels, whether used outdoors in rugged applications or indoors in harsh environments, provide the reliability and longevity needed to maintain product information and brand identity (such as logos) on the packaging in a readable manner.

But wait, if you purchase waterproof labels is that enough? Not necessarily. Weatherproof and waterproof labels are not the same product. But that’s not all you need to know. There is a misconception that direct thermal labels and thermal transfer labels both come in a weatherproof format if you purchase bi-oriented polypropylene (BOPP) material instead of a paper label. Not true. Only thermal transfer BOPP labels, when used with the correct ribbon, are appropriate for meeting the brutal conditions present in “weather” settings. In addition, there are sheeted labels for laser printers rated for withstanding the outdoor elements.

Direct thermal BOPP labels are not appropriate for outdoor conditions, as these labels naturally fade and grey out over time and are usable only for labeling in short-term conditions such as fresh food packaging. They are not UV and temperature resistant like thermal transfer BOPP labels. Direct thermal labels may be waterproof, but they are not weatherproof. Similarly, inkjet sheeted labels are not a good choice either. The label material may be weatherproof, but ink is not waterproof and will run. If you have an inkjet roll printer, you can purchase BOPP labels specifically for inkjet printers from Blanco, that will serve as durable labels.

If you decide a blank label does not fit your needs, you may have a company such as Blanco custom design a label that will withstand whatever environment your application requires.