Posted on June 24, 2020

Now is the time to promote.

By Ken Gasque Why now? Because the market is in turmoil, new opportunities are opening, change is coming, and change favors the bold.But first…You need to ask yourself a few questions. You need to understand what makes you different in the mind of the consumer. Ask yourself “what is it that we do better than … Continue reading “Now is the time to promote.”

Posted on May 15, 2020

It’s time to be creative!

By Ken Gasque It has been during the toughest times that humans have been the most creative. Out of the dark ages came the renaissance. “The human race built most nobly when limitations were greatest. Frank Lloyd Wright. Some of our toughest times have been disasters like hurricanes or earthquakes. We had the event and … Continue reading “It’s time to be creative!”

Posted on February 19, 2020

Be First, Best or Different

By Ken Gasque Loretta Lynn said, “You either have to be first, best or different.” Being first with a good idea is really difficult and may not happen to you but once in your lifetime, if it happens then. Apple’s iPhone, Coca-Cola, WD-40, Dixie Cups, Post-it Notes, Duct Tape, and Google are just a few … Continue reading “Be First, Best or Different”

Posted on February 3, 2020

Good enough isn’t, or is it?

By Ken Gasque The phrase “Good enough isn’t” was coined by Los Angles advertising agency Chiat/Day and emblazoned on employee tee shirts. Chiat/Day was trying to keep up with its innovative account Apple Computer and Steve Jobs perfectionist philosophy…which is unattainable. Walter Isaacson is Steve Jobs biographer. In his book, Steve Jobs, he gives an … Continue reading “Good enough isn’t, or is it?”

Posted on October 22, 2019

Take a lesson from Starbucks

By Ken Gasque Is selling beer and coffee all that different? I don’t think so. Since Starbucks is the largest retail coffee seller in the country maybe it would be a good idea to take a look at what they are doing and how they are doing it. Branding Know your customer! – Take the time … Continue reading “Take a lesson from Starbucks”

Posted on September 10, 2019

But will it sell more beer?

By Ken Gasque Have you seen the ABC program Shark Tank? Quite often the ‘Sharks’ have to point out to the entrepreneur that they have lost focus and they need to get back on track. It reminds me of a story about selling cheese. It started in 1941 with Admiral Nimitz in the South Pacific. … Continue reading “But will it sell more beer?”

Posted on June 7, 2019

Do you need Brand-Aid?

Have you ever heard the phrase ‘What gets measured gets done’? I think it’s true because it focuses attention on the thing that is most important. Business consultant and writer Tom Peters agreed this was the soundest management advice he has ever heard. That’s a pretty strong endorsement. But my favorite brand development quote from … Continue reading “Do you need Brand-Aid?”

Posted on March 29, 2019

How to create a brand with a product that is not distinguished by taste, smell, touch, or appearance?

Insight and Marketing Positioning When you hear the name Mercedes Benz what do you think? High end luxury not to be confused with Kia. Mercedes’ brand statement is “The best or nothing.” What do you want your position to be? Positioning and pricing are the two most important marketing decision you will make in developing … Continue reading “How to create a brand with a product that is not distinguished by taste, smell, touch, or appearance?”

Posted on October 22, 2018

Coffee Roastery Relies on In-house Label Printing System

When Mattie Barnes decided to begin printing her own product labels for the roasted coffee products produced by Mattie’s Mountain Mud, she purchased a Primera LX900 label printer. The printer was an affordable and effective solution for her small production needs, but then a little trouble struck. She had a difficult time locating labels and … Continue reading “Coffee Roastery Relies on In-house Label Printing System”

Posted on September 19, 2018

Streamline Product Labeling Before the Holiday Scramble

Sales may have been rolling in at a steady clip during the year, but the holidays can throw entrepreneurs into disarray if careful planning doesn’t precede the surge. The holiday rush is not a bad thing for business, of course, but don’t let it become a stumbling block to maintaining a fast-flowing fulfillment process. Proactively … Continue reading “Streamline Product Labeling Before the Holiday Scramble”

Posted on June 7, 2018

Some Advice About Your Labels and Your Marketing

The first thing I did after reading this book was to order four more for my children (I will send a note and tell them to read it and read it to my grandchildren). The book is about creativity and how we achieve it. Most of our creativity comes from our take on the work of others. by Ken Gasque

Posted on May 22, 2018

Get Your Shipping Costs in Shape: 15 Ways to Trim Your Fulfillment Budget

Regardless of if you’re a small business practicing self-fulfillment or have partnered with a logistics company to relieve some of the shipping burden, you know how important a lean yet well-oiled fulfillment strategy is to your brand. Consumers have high expectations—studies show that Amazon has had an undeniable impact on the consumer’s expectation for quick, … Continue reading “Get Your Shipping Costs in Shape: 15 Ways to Trim Your Fulfillment Budget”

Posted on April 30, 2018

2017 Review: 15 Companies with the Most Creative Marketing Strategies

From funny tweets to guerilla marketing campaigns gone viral, 2017 was an impressive year for creative marketing. We saw Wendy’s vie for chicken nuggets, Patagonia save public lands and American Express master content creation, all for the sake of brand promotion. The best marketing strategies of the year fall into four primary categories: content marketing, … Continue reading “2017 Review: 15 Companies with the Most Creative Marketing Strategies”