Posted on September 19, 2018

Streamline Product Labeling Before the Holiday Scramble

Sales may have been rolling in at a steady clip during the year, but the holidays can throw entrepreneurs into disarray if careful planning doesn’t precede the surge. The holiday rush is not a bad thing for business, of course, but don’t let it become a stumbling block to maintaining a fast-flowing fulfillment process. Proactively … Continue reading “Streamline Product Labeling Before the Holiday Scramble”

Posted on June 7, 2018

Some Advice About Your Labels and Your Marketing

The first thing I did after reading this book was to order four more for my children (I will send a note and tell them to read it and read it to my grandchildren). The book is about creativity and how we achieve it. Most of our creativity comes from our take on the work of others. by Ken Gasque

Posted on May 22, 2018

Get Your Shipping Costs in Shape: 15 Ways to Trim Your Fulfillment Budget

Regardless of if you’re a small business practicing self-fulfillment or have partnered with a logistics company to relieve some of the shipping burden, you know how important a lean yet well-oiled fulfillment strategy is to your brand. Consumers have high expectations—studies show that Amazon has had an undeniable impact on the consumer’s expectation for quick, … Continue reading “Get Your Shipping Costs in Shape: 15 Ways to Trim Your Fulfillment Budget”

Posted on April 30, 2018

2017 Review: 15 Companies with the Most Creative Marketing Strategies

From funny tweets to guerilla marketing campaigns gone viral, 2017 was an impressive year for creative marketing. We saw Wendy’s vie for chicken nuggets, Patagonia save public lands and American Express master content creation, all for the sake of brand promotion. The best marketing strategies of the year fall into four primary categories: content marketing, … Continue reading “2017 Review: 15 Companies with the Most Creative Marketing Strategies”

Posted on March 20, 2018

Start-up Spotlight: The Dos and Don’ts of Branding

Start-ups are, by definition, disruptive in some manner. They’re the businesses thought up by the crafty thinkers and entrepreneurs who want to solve a problem. So, it’s no surprise that the early-stage entrepreneurs behind the most disruptive companies have some of the most unique branding ideas. Think of TOMS Shoes’ philanthropic angle or Patagonia’s commitment … Continue reading “Start-up Spotlight: The Dos and Don’ts of Branding”

Posted on February 1, 2018

Industry Spotlight: Pharmaceuticals

The pharmaceutical industry, a significant sector of our economy, works to develop, produce, and market a variety of pharmaceutical drugs for use as medications. The scope of these medications covers everything from itchiness to end-stage cancer drugs. The companies may deal in brand name or generic medical devices and medications. To keep the public safe, … Continue reading “Industry Spotlight: Pharmaceuticals”

Posted on January 18, 2018

Beating the Market: Small Companies vs. Industry Leaders

To put it plainly, small business is now big business. With roughly 30 million businesses operating in the United States, one surprising statistic is where the job creation is coming from. In the two decades preceding 2013, small businesses were responsible for the creation of more than 60% of new jobs. Seventy-five percent of all … Continue reading “Beating the Market: Small Companies vs. Industry Leaders”

Posted on January 4, 2018

Industry Spotlight: The Medical Field

Printed labels are universal on almost every good and service available to us. They allow acquisition and management of data, along with recording and tracking of items and information to a very sophisticated level. These qualities make them highly versatile, and their usage endless across a multitude of industries. The digital packaging and labels industry … Continue reading “Industry Spotlight: The Medical Field”

Posted on November 21, 2017

How Have Subscription Services Been So Successful?

In the twentieth century, the subscription business model essentially belonged to magazine and newspaper publishers. As these publications have shifted their presence to be primarily online, and it has become easier to get the news for free, the type of businesses we think of when we hear “subscription” has also changed. Subscriptions can get consumers … Continue reading “How Have Subscription Services Been So Successful?”

Posted on November 15, 2017

How did the Reformation Make Your Beer Bitter? And Better?

Based on NPR article by William Bostwick, author of The Brewer’s Tale. Luther’s Reformation not only transformed the church it promoted a new ingredient which changed the way beer is made; and the labels today look pretty close to the images on the mugs in Luther’s day. Great beer has always had great labels. “Whoever … Continue reading “How did the Reformation Make Your Beer Bitter? And Better?”

Barcode
Posted on July 25, 2017

Growing Barcode Trends

Barcodes have been used in business for more than 60 years. Their usefulness and importance to commerce are both undeniable. From scanners at the grocery store to automated inventory systems, businesses continue to find new and innovative ways to utilize these powerhouses of information. Now, more than ever, there is a need for them in … Continue reading “Growing Barcode Trends”

barcode label on box being shipped
Posted on July 22, 2017

What Are Thermal Labels?

Thermal labels are an integral part of successful businesses. This type of labeling is responsible for a wide variety of labeling requirements throughout each step of a business’s operations, including storage, inventory, and product information. Companies that invest in quality thermal labeling can expect long-lasting, durable labels that stand the test of time and can … Continue reading “What Are Thermal Labels?”

barcode numbers on product
Posted on June 22, 2017

Top Labeling Mistakes to Avoid

Proper labeling is critical to a business’ efficiency. It doesn’t matter how great a product looks or how much advertising you put into your brand name. If your basic labeling isn’t done properly, you’re setting your company up for a potential disaster. Businesses require the proper type of basic labeling for identification purposes, organizational purposes, … Continue reading “Top Labeling Mistakes to Avoid”

Posted on May 11, 2017

Thermal Transfer Ribbons Product Offerings

At Blanco, we continuously are expanding our product offerings online. The newest additions to the Blanco arsenal are a wider variety of ribbon sizes, colors and formulations to our site. We are also now carrying ribbons for Monarch, Printronix, Intermec and CAB printers, in addition to Zebra, Datamax and Sato. Click here to view our selection of printer ribbons! We currently … Continue reading “Thermal Transfer Ribbons Product Offerings”

Warehouse team labeling boxes
nootropics-labels
Posted on September 15, 2016

Customer Spotlight: Nootropics City

Those looking to push educational or workplace performance to the next level depend on Nootropics City. The Canton, Ohio, company is one of the largest and most popular on-line distributors of cognitive enhancers.  It sells specialty substances and supplements to improve cognitive functions – including executive, memory and motivation – among healthy individuals. Nootropics City … Continue reading “Customer Spotlight: Nootropics City”

Posted on July 5, 2016

Customer Spotlight: TruColor

Making edible creations pop with brilliant colors found in nature without affecting their nutritional makeup is a passion for TruColor. TruColor provides a healthy alternative to food colorings that use synthetic ingredients with artificial preservatives. Its natural colors are free of FD&C dyes, artificial preservatives and “Big 8” allergens, which include milk, eggs, fish, crustacean … Continue reading “Customer Spotlight: TruColor”

Posted on April 27, 2016

Thermal Printer & Printhead Maintenance Tips

Thermal printers are manufactured to generate crisp, clear images and text in high volume environments. Properly maintaining the printer is critical to ensuring that your printer continues to generate high quality images and text. There are two main types of thermal printers. Direct thermal printers generate the desired printed image by heating coated thermal stock. … Continue reading “Thermal Printer & Printhead Maintenance Tips”

Posted on February 29, 2016

Permanent & Removable Adhesive Labels

With today’s adhesives, labels can be manufactured to provide permanent adhesion when applied or allow the label to be removed and, if needed, reapplied. When determining which type of label to use, it’s important to understand the uses and benefits of each. Both permanent and removable labels can be produced using direct thermal, thermal transfer, … Continue reading “Permanent & Removable Adhesive Labels”