By Ken Gasque What makes your product different in a meaningful way? It is a question that is not easily answered. Before we go on, try answering it. What makes your product different in a meaningful way? Well, how did you do? I have met numerous business owners who are quick to answer: “We have … Continue reading “What is your differentiation?”
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By Ken Gasque The fewer the rules the better. Or a marketing maximum from the school of design is “Less is more.” This rule is applicable in a number of things from the number of products offered (The paradox of choice by Barry Schwartz) to architecture. But like all rules, it doesn’t always work. And … Continue reading “Three more rules for your marketing and for your life”
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By Ken Gasque There are lots of rules for success in marketing and living but I have found that the more rules you have, the harder it is to remember and act on them. I will do follow-up columns on the other rules you should be aware of and ways to measure. “If it doesn’t … Continue reading “Three rules for your marketing and your life”
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