By Ken Gasque Why now? Because the market is in turmoil, new opportunities are opening, change is coming, and change favors the bold.But first…You need to ask yourself a few questions. You need to understand what makes you different in the mind of the consumer. Ask yourself “what is it that we do better than … Continue reading “Now is the time to promote.”
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By Ken Gasque It has been during the toughest times that humans have been the most creative. Out of the dark ages came the renaissance. “The human race built most nobly when limitations were greatest. Frank Lloyd Wright. Some of our toughest times have been disasters like hurricanes or earthquakes. We had the event and … Continue reading “It’s time to be creative!”
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By Ken Gasque If you want your advertising to work, tell a story about your differentiation. Your audience will get the message and remember it. What does a story do? It creates a movie for your mind’s eye. A good story will be played and replayed in the mind for days, weeks and months to … Continue reading “Tell me a story so I know your differentiation”
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